Sugarloaf and Sunday River announce second annual Downtown Showdown
"The Downtown Showdown allows us to bring the mountains to the city and share the excitement of skiing and riding with a broader audience," said Nick Lambert, brand manager for Sunday River and Sugarloaf.
For the event, Sunday River and Sugarloaf are busy building a new cannon rail to include with last year's two-story take off and 30-foot three-rail staircase.
The Downtown Showdown is an invitation-only event and includes 12 skiers and 12 riders from industry teams, shops and academies.
Over $5,000 in cash and prizes are up for grabs for the first, second and third place skiers and riders.
The Downtown Showdown starts at 5 p.m. and consists of an open rail jam before moving into finals between 6-7 p.m. Finals include the best six skiers and snowboarders as deemed by the judges.
Thanks to sponsorship help from Red Bull and Oakley, this year's Downtown Showdown also features a DJ, MC, lights and music.
For more information on Sunday River and Sugarloaf's Downtown Showdown, visit http://www.downtownshowdown.com.