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Corporate Partners

For years, Anheuser-Busch has partnered with some of the nation's best ski resorts - including Sugarloaf. Alignment with these properties provides opportunities for A-B to connect with our core consumers. These relationships allow us to create or sponsor key resort events and use our assets on the mountain for consumer promotions. Most importantly, we ensure our investment in the mountain is backed by the availability of our broad beer brand portfolio - both at the resort and in the area. This allows A-B to reach a variety of adult beer drinkers; loyal consumers of A-B brands, and those who are interested in various styles of beer and new products.
Coca-Cola is the official soft drink of Sugarloaf and offers a complete beverage line-up to ensure you are refreshed and replenished while you are hard at work on the slopes. Have fun skiing, boarding, playing and enjoy the many Coca-Cola products offered ere at Sugarloaf.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected FitnessTM platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at https://www.underarmour.com/en-us/sports/outdoor 

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