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Sugarloaf to give away Reggae Fest getaway with #RoadtoReggae promotion

CARRABASSETT VALLEY, ME - To celebrate the 25th anniversary of the annual Bud Light Reggae Festival, Sugarloaf will give away a Reggae Fest getaway for four people as part of its new #RoadtoReggae promotion. The promotion, which will feature a social media contest to determine the winner of the ski and stay package, will also include two #RoadtoReggae events in South Portland and Bangor.

The parties will be held at the Sea Dog Brewing Company locations in South Portland and Bangor on Friday, March 29, and Friday, April 5, respectively, and will feature the Gorilla Finger Dub Band, a Portland-based reggae group that will also be performing at this year's Reggae Fest. The #RoadtoReggae contest will conclude following the Bangor event. The band will play from 9pm-12am on Friday, March 29, and 10pm-12am on Friday, April 5. 

All photos posted to Instagram and tagged with the #RoadtoReggae hashtag will be compiled in the Sugarloaf Blue Room, allowing participants to view all of the entries throughout the contest.

To enter the #RoadtoReggae giveaway, individuals must post a photo featuring the Sugarloaf logo to Instagram, using the #RoadtoReggae hashtag. One post will be chosen at random and will receive a two-day ski and stay package for four people, complete with lift tickets and concert tickets. 

All photos posted to Instagram and tagged with the #RoadtoReggae hashtag will be compiled in the Sugarloaf Blue Room, allowing participants to view all of the entries throughout the contest. 

The contest will end on April 6, and the winner will be announced after the Bangor #RoadtoReggae event. Participants must be 21 or over to win and to attend the nighttime Reggae Fest concerts. 

At each of the #RoadtoReggae events Sugarloaf will also give away a number of Good Vibes Passes, which will grant the passholder access to the April 13 Reggae Fest concert in Sugarloaf's King Pine Room featuring John Brown's Body, as well as the Widowmaker Lounge concert featuring See-I and Noble Society.

The annual Bud Light Reggae Festival draws thousands of spring skiing and reggae enthusiasts to the mountains of Maine every year, and celebrates its 25th anniversary this year on April 11-14. This year's festival will feature eight bands playing day and night, a spectacular fireworks show, and reduced ticket prices, including free admission to Friday night's annual "Reggae Rave."

John Browns Body, a group that has been referred to as "America's best reggae band" will headline this year's festival, with support from Boston-based Mighty Mystic. Renegade Soundstation will once again host the Friday night "Reggae Rave," five additional bands will perform on three different stages throughout the weekend, and a spectacular fireworks show will light up the night to commemorate 25 years as the premier spring skiing festival in the East. 

For more information on the Bud Light Reggae Festival and the #RoadtoReggae contest, please visit www.sugarloaf.com

To follow the #RoadtoReggae entries on Instagram throughout the duration of the contest, visitwww.sugarloaf.com/blueroom

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Media Contact:

Ethan Austin

Sugarloaf Communications Manager

207-237-6899

eaustin@sugarloaf.com